A lead magnet is a content that you offer to your users for free, in exchange for their email address. This way, you can increase your database and contact new potential leads (customers) by offering them relevant information through email marketing.
To create a good lead magnet we must take into account the profile of our Buyer persona and their needs and the problems that you can solve through this downloadable material.
A lead magnet is not only useful for us to get new users, but also to keep those we already have and share the content of their interest (lead nurturing). Therefore, the type of material that we offer to our leads and clients must be different depending on where they are in the conversion funnel.
Next, we share with you a list of lead magnets that you can offer to your future students from your training school.
1. Free online courses
Why should you offer free courses and lose money on them? Well, because you would not be losing money, but investing in future clients. Offering free courses allows people to know first-hand what your training is like and what you can offer them.
In a free course, you can share a small portion of one of your most popular online courses, make a summary or an introduction to a topic that will be developed in other courses in more depth. It's up to you!
From the backoffice of the Foxize Cloud LMS platform, you can create free courses even if your e-commerce is configured as paid. Simply, when you edit your course, set the price to 0 euros. Users will go through the payment platform but will not have to pay anything. Try creating your own free online courses as a lead magnet with our 30-day free trial to our LMS platform.
As you can see, creating a free online course to generate leads does not have to be very expensive, and as a result, it will help you get future clients.
2. Ebooks
The ebook is perhaps the most used lead magnet format on the Internet. This digital book contains detailed information on a topic of interest to our users. Many times, these ebooks expand the information of a post, or are a compilation that groups several posts on the same topic in order to make the information more accessible to the user.
On the other hand and with a similar format, there are guides, which consist of step-by-step guides to solve a problem, such as how to use the different functions of the Foxize Cloud platform.
3. Templates
Templates are resources that help you get things done. Most are downloadable documents that you can use in your day by day. It can be a template to organize your notes, create presentations, calculate payroll, etc. You can find a lot of examples in the Foxize Library.
4.Tests
If you have an Advance plan or higher you can create your own diagnostic tests. These tests, unlike the evaluation ones, will not be linked to a course but can be accessed from a landing page on your training platform.
The diagnostic tests are free and to obtain their final grade and a detailed report of the results, users must register to your training platform. This way, they will be able to know their level of knowledge in an area, and you will receive a way to contact them directly, so you can recommend training to improve those areas with lower scores. Also, after accessing their report, thanks to the Foxize Cloud algorithm, your training platform will automatically recommend courses according to their needs.
5. Discounts
Who can resist a good offer? Discount coupons help incentivize those who are hesitant to buy a course because of the price.
Creating coupons on your Foxize Cloud LMS platform is simple, you just have to access the section "Daily management> Coupons" to create and manage your discounts.
6. Webinars
Webinars are training that combines the advantages of face-to-face courses with those of online courses. The teacher does the class while the students access it from their computer through a live-streaming platform, such as Zoom or Webex. Students can interact with the teacher through chat or microphone, as if it were a face-to-face class.
For now, Foxize Cloud allows you to create webinars with Zoom while managing the registration and attendance of the participants through the LMS platform. This way, on the one hand, you will be able to control and manage the capacity of the webinar from the same platform.
Also, after completing the webinar, you can upload the recording to your training platform as an online course and keep profiting from it.
7. Podcast
Podcasts are becoming more and more popular in the digital world. It is an audio program, usually on a regular basis, in which a recurring team talks about relevant topics, conducts interviews with experts, shares experiences, answers questions, etc.
Some interesting examples are Ted Talk Daily, Encyclopedia Womannica or You must remember this.
8. Events
Hosting events can be a great way to connect with new people and potential future clients. The event can consist of a face-to-face course, the presentation of a book or ebook, a day of talks… You decide!
Like a face-to-face course, you can manage registrations through your LMS platform or through event platforms such as Meetup or Eventbrite.
In the case of registering outside your training platform, it is very important that you always take into account the data protection regulations and make sure that you have the explicit consent of the user to send them emails.
From your backoffice of the Foxize Cloud LMS platform, you have a section to include your privacy policies in a simple way: In the section “Settings> Appearance> Edition” of the page you can access the Legal Policies tab.
Which lead magnet that we have exposed to you is most aligned with your online school? In fact, any material that may be interesting to your users has the potential to become a lead magnet, so don't limit yourself to these possibilities!
